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	<title>Jerod Foster Photography &#187; Food Distributor</title>
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		<title>Field Lighting #2 – Paul Heinrich, Sysco Senior Director</title>
		<link>http://www.jerodfoster.com/2010/02/01/field-lighting-2-paul-heinrich-sysco-senior-director/</link>
		<comments>http://www.jerodfoster.com/2010/02/01/field-lighting-2-paul-heinrich-sysco-senior-director/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 07:09:50 +0000</pubDate>
		<dc:creator>jerodfoster</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Field Lighting]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Lighting]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Food Distributor]]></category>
		<category><![CDATA[Sysco]]></category>
		<category><![CDATA[Window Lighting]]></category>

		<guid isPermaLink="false">http://www.jerodfoster.com/?p=850</guid>
		<description><![CDATA[This is the type of shoot I like to be a part of! I photographed a book last year that allowed me to meet several prominent individuals in the food industry, and Paul Heinrich was one of them. This shoot came together fairly quickly, having only a week to book a flight to Houston (not [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-851" title="Paul Heinrich in Sysco lobby, by Jerod Foster" src="http://www.jerodfoster.com/wp-content/uploads/2010/01/Foster-Jerod-7682.jpg" alt="Foster Jerod 7682 Field Lighting #2 – Paul Heinrich, Sysco Senior Director" width="590" height="393" /></p>
<p>This is the type of shoot I like to be a part of! I photographed a book last year that allowed me to meet several prominent individuals in the food industry, and Paul Heinrich was one of them. This shoot came together fairly quickly, having only a week to book a flight to Houston (not that hard to do) and coordinate with his busy schedule for an hour of his time (challenging given the week&#8217;s notice). Heinrich is a senior director at Sysco, one of the world&#8217;s largest food distributors, and he definitely is a busy man. We ran the shoot all the way up to his next meeting, members of which he met in the lobby right after we took the above shot.</p>
<p>Due to the limited amount of time I had with him, and given that I had to fly down to Houston (at the crack of dawn, mind you), I had to think and pack light. I usually like to do executive shots with a little more setup than what I carried, but then again, I had to fit everything I needed in to two carry-ons (one a laptop bag). At that time, I was shooting pretty heavy with large shoot-through umbrellas. This was out of the question. Solution: take a <a href="http://www.bhphotovideo.com/c/product/279427-REG/Westcott_1032_Illuminator_Reflector_Kit_6_in_1.html" target="_blank">6-in-1 reflector kit</a> with diffuser panels. What about the stands? Solution: Manfrotto&#8217;s <a href="http://www.bhphotovideo.com/c/product/349147-REG/Manfrotto_by_Bogen_Imaging_175F_Justin_Spring_Clamp_with.html" target="_blank">Justin Spring Clamp</a> (while shooting in one of the test kitchen&#8217;s at Sysco, I actually clamped this to a sink water hose, and shot a speedlight through the diffuser panel).</p>
<p><img class="alignleft size-full wp-image-852" title="Paul Heinrich at Sysco headquarters, by Jerod Foster" src="http://www.jerodfoster.com/wp-content/uploads/2010/01/Foster-Jerod-7606.jpg" alt="Foster Jerod 7606 Field Lighting #2 – Paul Heinrich, Sysco Senior Director" width="590" height="393" /></p>
<p>If you ever find yourself in this type of situation, don&#8217;t forget to pack the small plastic stands that come with your flashes as well. That&#8217;s what I used in this shot, placing a bare flash dialed seven feet away, down low for just an accent fill on camera left (no need for a diagram here). The main light source was a huge row of full-length windows open to a cloudy day outside. When you travel without a slew of light modifiers, you start looking for natural ones. This big bank of windows acts just like a large <a href="http://www.jerodfoster.com/2010/01/20/big-light-is-good-light/" target="_blank">softbox</a>, and the white walls don&#8217;t hurt either (yes, those are white sheep-skin leather chairs). The first shot of the post was taken with Mr. Heinrich standing about eight feet away from a wall of windows that were easily 20-feet tall (maybe taller)!</p>
<p><img class="alignleft size-full wp-image-853" title="Paul Heinrich, Sysco Foods, by Jerod Foster" src="http://www.jerodfoster.com/wp-content/uploads/2010/01/Foster-Jerod-7632.jpg" alt="Foster Jerod 7632 Field Lighting #2 – Paul Heinrich, Sysco Senior Director" width="590" height="885" /></p>
<p>In the hour I was at Sysco&#8217;s headquarters, we moved all over the campus, but I kept us pretty close to fairly large windows, working efficiently, getting enough looks for the book, and not wasting Mr. Heinrich&#8217;s time. No fill here, just a window and some flags. Executive shots suggest a sense of responsibility and leadership. Working with the natural contrast of the room and large window source provides that personality. The flags help out as well, providing a nice background for what would have been a very bland wall otherwise.</p>
<p>After the hour-long shoot, I thanked Mr. Heinrich (who could not have been any more accommodating during the shoot), loaded up the rental with the one bag I brought in, grabbed a bite to eat at a great Greek place, and headed back to the airport, putting me home right before sundown. The great thing about day trips is that you have a bit of time to do some editing on the plane.</p>
<p>Speaking of which, if you haven&#8217;t flown with gear before, be prepared to get searched by TSA. I get checked every time, and frankly, I believe they are always a bit startled by the Justin clamp.</p>
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