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	<title>Jerod Foster Photography &#187; Alumni Association</title>
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		<title>A Little Texas Tech Shine!</title>
		<link>http://www.jerodfoster.com/2009/08/26/a-little-texas-tech-shine-2/</link>
		<comments>http://www.jerodfoster.com/2009/08/26/a-little-texas-tech-shine-2/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 13:39:45 +0000</pubDate>
		<dc:creator>jerodfoster</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[Teachings]]></category>
		<category><![CDATA[Alumni Association]]></category>
		<category><![CDATA[Lighting]]></category>
		<category><![CDATA[Rings]]></category>
		<category><![CDATA[Texas Tech University]]></category>

		<guid isPermaLink="false">http://www.jerodfoster.com/?p=330</guid>
		<description><![CDATA[I have become a jewelry photographer here of late. From previous posts, you&#8217;d probably think I don&#8217;t photograph too much product work, however, this work is just as enjoyable, and honestly, when you have this much control over your subject, you tend to be fairly creative compared to some shoots with people&#8230;some. I recently photographed [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img style="display: block; margin-left: auto; margin-right: auto; border: 0px initial initial;" title="Texas Tech Gold and Diamonds, by Jerod Foster" src="http://www.jerodfoster.com/wp-content/uploads/2009/08/Foster-Jerod-0440.jpg" alt="Foster Jerod 0440 A Little Texas Tech Shine!" width="585" height="585" /></p>
<p>I have become a jewelry photographer here of late. From previous posts, you&#8217;d probably think I don&#8217;t photograph too much product work, however, this work is just as enjoyable, and honestly, when you have this much control over your subject, you tend to be fairly creative compared to some shoots with people&#8230;some.</p>
<p><img style="float: left; border: 0px initial initial;" title="Texas Tech Alumni Association Male and Female Senior Rings, by Jerod Foster" src="http://www.jerodfoster.com/wp-content/uploads/2009/08/Foster-Jerod-0584.jpg" alt="Foster Jerod 0584 A Little Texas Tech Shine!" width="271" height="406" /></p>
<p style="text-align: center;"><img style="display: block; margin-left: auto; margin-right: auto; border: 0px initial initial;" title="Texas Tech Alumni Association gold senior ring and university seal, by Jerod Foster" src="http://www.jerodfoster.com/wp-content/uploads/2009/08/Foster-Jerod-0424.jpg" alt="Foster Jerod 0424 A Little Texas Tech Shine!" width="271" height="406" /></p>
<p>I recently photographed senior rings for the <a href="http://www.texastechalumni.org/olc/pub/TTAA/homepage.cgi" target="_blank">Texas Tech Alumni Association</a>. They told me I had a good bit of rein on how they look, just that they needed something fresh. Of course, you have to show how cool the rings are as well, and these are beautiful rings! What to do, what to do? Find a bit of black felt that you buy for a previous shoot, and create some big edgy light (big for the rings that is). It&#8217;s not every day you get to turn product photography into macro photography, letting the lack of depth of field you get when you throw on a macro lens or extension tubes play as much a great aesthetic component of the shot as it is in photographing flowers.</p>
<p style="text-align: center;"><img style="display: block; margin-left: auto; margin-right: auto; border: 0px initial initial;" title="White gold male Texas Tech Alumni Association senior ring, by Jerod Foster" src="http://www.jerodfoster.com/wp-content/uploads/2009/08/Foster-Jerod-0472.jpg" alt="Foster Jerod 0472 A Little Texas Tech Shine!" width="585" height="585" /></p>
<p>The idea behind the shots was to really highlight the individual parts that make up the attractiveness of the rings, and shooting with extension tubes allows you to jump right on top of the raised ridges and stones. Extension tubes are very handy pieces of equipment to throw in your camera bag, allowing you to switch a medium to telephoto lens to a macro-ready lens in no time. Plus, they are relatively inexpensive compared to a nice macro lens, and yet, as far as glass goes, you don&#8217;t sacrifice any quality because there is no glass inside the tubes. Extension tubes are not, however, to be confused with teleconverters, which allow you to multiply the focal length of a lens. Extension tubes allow you to focus closer, much closer, but not multiply focal length. Search B&amp;H Photo or Adorama for extension tubes that might fit your rig.</p>
<p style="text-align: center;"><img style="display: block; margin-left: auto; margin-right: auto; border: 0px initial initial;" title="Techsan rings setup shot, by Jerod Foster" src="http://www.jerodfoster.com/wp-content/uploads/2009/08/Foster-Jerod-9974.jpg" alt="Foster Jerod 9974 A Little Texas Tech Shine!" width="520" height="346" /></p>
<p>The lighting for the shots was fairly simple. I didn&#8217;t need much space, so I just set everything up in the office on an antique card table (never seen a card table quite like it). You can see from the rugged setup shot that the light was pretty diffused from the two Westcott diffusers. The umbrella camera right serves as a bounce for the diffused light to throw some fill on the shadow side of the ring. This aspect was later assisted with adding a regular white piece of paper folded vertically in half, acting as a very small bookend, placed on the shadow/back side of the rings, just of a little more fill. This is the best part of shooting product like this. You have more control to get the light just right! You don&#8217;t always have this much time to experiment, but it is a nice opportunity to also learn from your lighting technique for future shoots when you don&#8217;t have as much time.</p>
<p>I have another post coming about photographing jewelry soon, one that combines creativity and systematic approach! More to come&#8230;</p>
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		<item>
		<title>A little press never hurts!</title>
		<link>http://www.jerodfoster.com/2009/08/04/a-little-press-never-hurts/</link>
		<comments>http://www.jerodfoster.com/2009/08/04/a-little-press-never-hurts/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 18:22:59 +0000</pubDate>
		<dc:creator>jerodfoster</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Alumni Association]]></category>
		<category><![CDATA[Jerod Foster]]></category>
		<category><![CDATA[Texas Tech University]]></category>

		<guid isPermaLink="false">http://www.jerodfoster.com/?p=234</guid>
		<description><![CDATA[Without sounding too pretentious, I would like to make some thanks to the Texas Techsan magazine! I have been shooting for them for several years, and their editors, Jean Anne Cantore and Jennifer Ritz are top notch writers and magazine organizers! On top of that, I am proud to call them friends. Jennifer and I [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter size-full wp-image-235" title="cover photo by Joe Esparza" src="http://www.jerodfoster.com/wp-content/uploads/2009/08/julyaug09.jpg" alt="julyaug09 A little press never hurts!" width="318" height="428" /></p>
<p>Without sounding too pretentious, I would like to make some thanks to the Texas Techsan magazine! I have been shooting for them for several years, and their editors, Jean Anne Cantore and Jennifer Ritz are top notch writers and magazine organizers! On top of that, I am proud to call them friends. Jennifer and I even work, and are working, on several other projects together, which has been fun and challenging in the same boat!</p>
<p>The Techsan is the official magazine for the <a href="http://www.texastechalumni.org/olc/pub/TTAA/homepage.cgi" target="_blank">Texas Tech Alumni Association</a>, and I was fortunate to grace the cover of the current issue! I have shot several covers for them, and many stories, but I was surprised and elated that I would actually BE on the cover! Inside is a fantastic photo-essay of my work, and Jennifer put together a great piece to go with it, including statements made by some of my biggest influences and mentors, including Wyman Meinzer. Brandi Price, the magazine designer did a wonderful job as well, allowing me to cram a few extra pictures in last minute!</p>
<p>Thanks again to everyone who had a hand in this! It&#8217;s a great honor, and I appreciate all the opportunities given over the past several years and in the future!</p>
<p>More to come on Texas Magazine, and a few more topics!</p>
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